Orglamix Instagram Best 2013
Orglamix Instagram’s Top Clean-Beauty Moments of 2013
2013 was a landmark year for Orglamix on Instagram. What began as a simple feed of product stills quickly evolved into a thriving community hub, where clean-beauty enthusiasts gathered to swap tips, share self-care rituals, and celebrate small-batch artisan formulas.
From viral tutorials to candid behind-the-scenes moments, here are the top clean-beauty highlights that captured your hearts—and your double-taps—last year.
1. The Radiant Orchid Reveal
Pantone’s 2014 Color of the Year, Radiant Orchid, inspired our first “sneak peek” post back in November. We teased a new limited-edition orchid-tinted blush, showing its creamy texture and buildable color. The post exploded with over 1,200 likes, as fans shared their excitement to layer that rosy-purple hue for a fresh spring glow.
2. Behind-the-Scenes at Our Small-Batch Lab
In April, we took you inside our production kitchen for a time-lapse video of our artisan serum pouring. Watching 100% plant-powered ingredients swirl and set in real time gave followers a new appreciation for our clean-beauty commitment. Comments flooded in, praising the transparency and craftsmanship—and many tagged friends who “had to see how magic is made.”
3. DIY Rose Petal Bath Tea Tutorial
One of our most re-pinned posts was a step-by-step on blending organic rose petals with pink Himalayan salts for a floral soak. We showed you how to layer scents and adjust portions for petal-rich luxury. This evergreen DIY generated hundreds of saved bookmarks and even inspired a few user-generated remixes—like lavender-lemon variations—that we reshared throughout the summer.
4. Summer Self-Care Ritual Snapshot
In July, we asked followers to post their #OrglamixRitual mornings—complete with coconut-mango body polish and sea-salt mists. The collage of sunlit bathtubs, towel-wrapped selfies, and steaming mugs of herbal tea became our first community-curated highlight reel. It still ranks as our highest-engagement carousel, proving that self-care shared is self-care doubled.
5. The Limited-Edition “Gemstone” Box Unboxing
When we launched our August Gemstone Self-Care Box—featuring amethyst sleep mist and rose quartz body oil—we partnered with three beloved clean-beauty bloggers for live unboxings. Their video reactions, posted simultaneously, amassed over 1,500 views and drove the box to sell out in under 24 hours. It was a powerful lesson in influencer authenticity and the emotional draw of thoughtfully curated rituals.
6. Holiday Sparkle: Champagne Sugar Scrub Debut
December’s “Cheers to the New Year” scrub reveal remains one of our most-liked single images. A close-up of the effervescent Champagne Sugar Scrub, dusted with real champagne crystals, evoked instant holiday glamour. Paired with a swipe-tutorial in our caption, the post inspired gift-box orders and dozens of fan photos tagging friends “who need this in their stockings.”
7. Live Q&A: Clean-Beauty Myths Busted
Mid-year, we hosted our first Instagram Live session—answering your burning questions on sulfates, paraben-free formulations, and how to layer actives. The candid, unfiltered conversation drew record attendance and a flurry of follow-up DMs. Many viewers commented that finally “seeing the faces behind the formulas” made them more confident in switching to clean beauty.
8. #OrglamixGlow Challenge Winners
In September, we launched a month-long photo contest: share your post-mask glow for a chance to win a year’s subscription to our Self-Care Box. The hashtag flooded with before-and-after selfies, and our team had the toughest job of narrowing down to three winners. Celebrating real results crafted community loyalty and sparked new subscriber sign-ups.
Why These Moments Mattered
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Transparency & Trust: Behind-the-scenes videos and live Q&As showed our dedication to clean-beauty authenticity.
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Community-Driven Inspiration: DIY tutorials and user-generated content demonstrated that our audience doesn’t just consume—they co-create.
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Seasonal Storytelling: Timely launches (from radiant orchid in spring to holiday sparkle in winter) aligned product reveals with follower excitement.
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Influencer & Fan Collaboration: Partnering with bloggers and elevating customer photos proved that genuine advocacy outperforms one-sided promotions.
As we step into 2014, we’re doubling down on community connection, creative tutorials, and sneak peeks that let you in on every ingredient decision. Thank you for making 2013 such an unforgettable journey—we can’t wait to share what’s next on Instagram, where every follow, like, and comment fuels our passion for clean-beauty innovation. Here’s to another year of radiant rituals, small-batch magic, and the joy of self-care shared!
FYI: To claim your video snapshot all you have to do is sign-in on Statigram and request it and the video will be emailed to you. Once you’ve downloaded the video on your mobile share it directly on the Instagram app. Enjoy!!
Follow Orglamix on Instagram: @orglamix
http://www.istagram.com/orglamix
