Move over, emerald, "Captivating, magical and enigmatic”—those adjectives sound intriguing enough, but when associated with Pantone, the color authority’s 2014 Color of the Year, they are especially compelling. Drum roll…the Color of the Year is a purple: Pantone 18-3224 Radiant Orchid.
“While the 2013 color of the year, Pantone 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.” Vibrant and inviting, it has enough warm tones to look good on most skin types, which makes it a natural for nail polish and lipstick. Pantone executives say that because it is nuanced and bold, the color suggests creativity and ingenuity, which may appeal to fashion-minded, tech-savvy customers in their 20s and 30s. The hue also offers a sharp contrast with emerald, Pantone's color of 2013. Added Eiseman: “An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”
Radiant Orchid for Fashion
Spring 2014 fashion collections featured a preponderance of pinks and purples on the runways at Prada, Chanel and Dior, all labels that tend to influence other fashion designers. An attention-getter, Radiant Orchid permeated the runways during the Spring 2014 fashion shows and is already making its way onto the red carpet. Fashion designers featured in the Pantone Fashion Color Report Spring 2014, including Emerson by Jackie Fraser-Swan, Juicy Couture and Yoana Baraschi, are incorporating Radiant Orchid into their spring collections and variations of this hue will carry into men’s and women’s clothing and accessories throughout next year.
Radiant Orchid for Beauty
A modern and surprisingly versatile shade, Radiant Orchid enlivens the skin, blending both cool and warm undertones, purple is an appealing hue for distinctive combinations and flattering to many hair, eye and skin tones. French cosmetics giant Sephora considered using radiant orchid as a hair color, but backed off, deciding instead to focus on lips, cheeks, nails and eyes. Margarita Arriagata, Sephora's chief merchant, says the color speaks to a romantic trend that's currently on the upswing. "It's a perfect nail color," she notes. "And we tried the lipstick on every single skin tone. It's killer."This multifaceted hue is seductive when combined with red and pairs well with its sister shades of lavender, purple and pink, which provides an assortment of lipstick and blush options, even nail polish. Here at Orglamix, we mix up a fresh batch of colorful goodness every season. Here's a look at our Spring 2014 colors.
Radiant Orchid for Interiors
As adaptable as it is beautiful, Radiant Orchid complements olive and deeper hunter greens, and offers a gorgeous combination when paired with turquoise, teal and even light yellows. Likewise, the vibrant color enlivens neutrals including gray, beige and taupe. Housewares are already showing up in radiant orchid. Keurig, the Burlington, Vt.-based coffee-machine maker, is using the color on its $99 "mini plus" single-serving machine—its smallest—which is coming out in early February.
Pantone Color of the Year
Pantone 18-3224 Radiant Orchid can also be cross-referenced to all other Pantone Libraries including Pantone Plus for graphic design. www.pantone.com/ColoroftheYear