LACQUEROUS.COM
Have you heard about Lacquerous? A new beauty start-up that launched last November marketed as "Netflix for Nails,” bringing luxury lacquer brands to consumers' front doors. Think Dolce & Gabbana, MAC, NARS, Butter London, Tom Ford Beauty, Deborah Lippmann, Chanel and more.
The online-subscription service bills its members $18 a month for a choice of three premium nail-lacquer shades.When nail enthusiasts are done—whether it was for at-home and/or for in-salon use—they swap out old shades for new ones.
Lacquerous started out with a collection of 70 shades from nine brands with plans to expand over the next few months.
“Women want to try these high-end nail lacquers, and there’s no way to do that without spending from $23 to $30 a bottle," says co-founder and marketing executive Ashlene Nand. "Lacquerous allows members to keep up with seasonal runway trends, try luxury beauty brands and not break the bank.”
Liza Kindred, founder of Third Wave Fashion and a fashion tech start-up consultant, adds, “It’s a successful business model that we’ve seen before with handbags, clothing and, of course, movies. We hope that the beauty industry and its consumers will embrace it and have fun!”
Lacquerous showcases high-end nail content on its social-media platforms and encourages users to post pictures of their luxury manicures online.
